To Blog or not to Blog? Ah... the big question! First...you don't have to pay anything to create your blog if you go to www.blogger.com. When you set up your blog try and use relevant keywords in the blog-title. If you're hoping to have your blog indexed and listed up by the search engines then you should create a number of different blogs, with similar but different keywords or long-tail phrases linked to the same niche subject, and then create links to connect all the blogs together. So you will be covering more of the keywords that people will be searching for around your niche subject and you'll be improving your search engine ranking by creating back-links between the blogs.
Good content is vital. Good content that changes regularly, and that people want to read. There is a lot of competition out there and that if you want your readers to come back and check your blog again and again you must provide them with something that entertains and informs.
So once you've set up your blog and you've got some entertaining and informative content... and you're getting a steady stream of regular visitors. How do you make money ? There is a very simple way and that is to add Google's ad sense code into your blog so that their adverts are displayed on your blog page and you get paid everytime one of your visitors clicks through. If there is anyone reading this who is making a substantial amount of money this way please let me know! In my experience the trickle of revenue generated by ad sense ads is not worth the bother but perhaps I'm doing something wrong!
A better way is to put affiliate links on your blog. Hopefully your visitors click through these links, buy the product you're promoting, and earn you a commission on the sale.
The best thing to do though, is to use your blog as a list-building tool. You must have a link to your squeeze page or opt-in page that captures your visitors' e-mail addresses and names. This involves a slightly more complicated process, and you will certainly have to spend a more time, effort and money setting up an auto responder and a series of follow-up messages. You'll also need some kind of incentive to get people to give you their details, like a free mini E-book or information course via email. But in the long run building a subscriber list will produce the most profit.
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